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Applebee’s, American Eagle boost revenue via Valentine’s Day mobile gift cards
Applebee’s launches Valentine’s Day-themed mobile gift cards Applebee’s, American Eagle, AMC Theatres, Blockbuster, Bass Pro Shops and SpaFinder are driving revenue by offering Valentine’s Day digital...
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AMC Theatres breaks into mobile with ticketing app
The AMC Theatres iPhone app AMC Theatres has rolled out a mobile ticketing application to let users buy movie tickets while on the go. AMC Theatres has made the ticketing app its first main foray into...
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AMC Theatres builds SMS program through incentivized summer campaign
AMC Theatres is using mobile coupons and incentives to help the company boost opt-ins to its SMS program this summer. AMC Theatres is loading its locations with mobile calls-to-actions that prompt...
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AMC Theatres tries augmented reality to activate static movie posters
Triggering mobile engagement AMC Theatres is thinking outside of the box with how mobile can elevate the moviegoing experience via an in-application augmented reality feature. The movie chain has...
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